AgWatch

New Purina® Layena® Premium Poultry Feed available

Proven formula updated to support hen immune health and egg quality. Available in pellets and crumbles.
 

Editor’s Notes: · Images available for download at: http://bit.ly/Layena

Shoreview, Minn. [October 28, 2014] – Purina Animal Nutrition announces an updated formula of Purina® Layena® Premium Poultry Feed. Available in both pellets and crumbles, this complete feed is formulated to support hen immune health and support egg quality.
 
“Hens require additional, specific nutrients when they begin laying eggs,” says Gordon Ballam, Ph.D., director of lifestyle innovation and technical services for Purina Animal Nutrition. “We look to our own backyard flock to fine-tune feeds that work best in the backyard poultry environments that are growing in popularity.
 
“Layena® Premium Poultry Feed includes the high-quality ingredients laying hens require, because we know what you feed your hens impacts the quality of eggs you feed your family,” Ballam adds.
 
New Purina® Layena® Premium Poultry Feed includes:
 
·         Prebiotics, probiotics and yeast to support immune health

·         Freshly-ground North American grains with simple ingredients you can trust

·         A balance of vitamins and minerals to support shell strength and egg nutrition levels

Start feeding Purina® Layena® Premium Poultry Feed to hens when they begin laying eggs between ages 18 weeks and 22 weeks.
 
This complete feed was created at the Purina Animal Nutrition Center in Gray Summit, MO., with success perfected in Purina’s backyard flock setting.

“We have travelled across the country to learn from backyard poultry enthusiasts what is most valuable to them and their family flocks," says Jodi Moore, backyard flock marketing manager with Purina Animal Nutrition.  "We listened and are now pleased to offer all the benefits of this enhanced recipe, as well as debut our new packaging design."
 
The new Purina® Layena® Premium Poultry Feed is available through local Purina retailers. To learn more about backyard flock nutrition, visit www.purinamills.com/chicken-feed or like Purina Poultry on Facebook.

Purina Animal Nutrition LLC (www.purinamills.com) is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers across the United States. Driven by an uncompromising commitment to animal excellence, Purina Animal Nutrition is an industry innovator, offering America's leading brands of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Headquartered in Shoreview, Minn., Purina Animal Nutrition LLC is a wholly owned subsidiary of Land O’Lakes, Inc.

Because of factors outside of Purina Animal Nutrition LLC’s control, individual results to be obtained, including but not limited to: financial performance, animal condition, health or performance cannot be predicted or guaranteed by Purina Animal Nutrition LLC.
 
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Editor’s Notes:
·   Images available for download at: http://bit.ly/Layena
 
Cutlines:
Layena Product Images: Purina Animal Nutrition announces an updated formulation of Purina® Layena® Premium Poultry Feed. This complete feed is formulated to support hen immune health and support egg quality through a balance of proven and simple ingredients.
 
Purina Backyard Flock Images: Purina® Layena® Premium Poultry Feed was created at the Purina Animal Nutrition Center in Gray Summit, Mo., with success seen in Purina’s backyard flock setting. Hens at this working farm are fed Purina® Layena® Premium Poultry Feed, formulated for hen health and egg quality.


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