National Rice Month Spotlight: Social Media Engagement

   Consumers across the country have another reason to be excited about September National Rice Month (NRM) – they can “Reach for Rice” from the convenience of their computer or mobile device. Throughout the month, the USA Rice Federation will share the many benefits of U.S.-grown rice via Twitter, Facebook, and Pinterest.
   USA Rice will have daily social media postings on Twitter and Facebook covering themes such as sustainability and conservation, health and nutrition, farming, rice recipes, rice in foodservice, and Fun Facts.
   “Social media is a very important source of information for so many people, we stepped up our game in this area,” said Fred Zaunbrecher, chairman of the Domestic Promotion Committee. “Pinterest is another valuable outlet because recipes and food related items are the most popular posts, so it is a great place to share rice recipes and encourage consumers to ‘Reach for Rice.’”
   On Wednesday, September 10 at 1:00 p.m. EST, USA Rice is hosting its second Twitter party with partner #Foodiechats. The theme of the discussion will be NRM and will cover the culinary versatility, nutritional, and environmental benefits of U.S.-grown rice.

  Getting our message out.

   “Our first Twitter party with Foodiechats reached over 600,000 unique Twitter followers with messages about U.S.-grown rice,” said Zaunbrecher. “This valuable partnership helps to extend our outreach and connect with people having an interest in food and culinary trends.”
   During September, consumers will also be challenged to “Reach for Rice” and enter the NRM Rice Bowl Recipe contest for a chance to win a $300 American Express gift card and an Aroma rice cooker.  USA Rice will publicize the contest through social media and a consumer e-newsletter. Winners will be announced in mid-October.
   “Rice bowls are the perfect solution for today’s busy consumers in need of quick, nutritious, one-dish meals, and NRM is the perfect time to remind them and bring rice top of mind,” said Zaunbrecher.
   NRM is an important promotional platform in educating consumers about rice grown in the U.S. and social media provides a direct line of communication to consumers. ∆
MidAmerica Farm Publications, Inc
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